Insight and strategy for the issues you care about.

Understand the stories competing for your audience online, and see the shifts before they land.

Every issue has a handful of stories competing to explain it. Some support your work, some pull against it, and others sit somewhere in between. We read the conversation across social media, video, forums and news to show you what those stories are, who is carrying them, the emotions driving them, and which one is gaining ground.

• Narrative mapping. The dominant stories around your issue, and the values and metaphors that give them their pull.
• Who is carrying each story. The voices and communities behind each narrative, and where they gather.
• Narrative tracking. Ongoing monitoring that flags new or fast-growing narratives early.
• Clear recommendations. A finished report with practical next steps for your team.

Understand false narratives, and weaken them without giving them a bigger stage.

False and misleading stories often travel because they speak to something people genuinely feel. We look at the disinformation circulating around your issue, why it resonates and with whom, and explore ways to weaken it without amplifying it. That includes knowing when to respond, how to respond, and when a story is better left alone.

• Mapping the false and misleading narratives around your issue or organisation.
• Understanding why they resonate, and with which audiences.
• Guidance on when a response helps and when a story is better left to pass.
• Prebunking messages that help people recognise misleading claims before they meet them.
• Messaging that builds trust in your work and keeps attention on your own story.

Precision in every word and image.

Good messaging speaks to an audience and for them. We combine linguistic precision with emotional resonance, dissecting the language and symbols your audience already uses so your message lands as something they recognise and want to repeat.

• Core message frameworks and narrative platforms.
• Framing and language guides your whole team can use.
• Visual and metaphor direction for creative work.
• Message reviews for campaigns already in market.

Engagement is a journey that unfolds over time.

People rarely go from unaware to committed in one step. We chart the path your audience takes, from first awareness through to action and advocacy, and design the touchpoints that move them forward at each stage.

• Audience segmentation based on values, readiness and demographics.
• Journey maps showing what each segment needs to hear, where and when.
• Content and channel plans built around those stages.

Give your cause a voice that carries.

We design and run issue advocacy campaigns that state your mission clearly and give supporters something to gather around, from strategy and messaging through to creative direction and evaluation.

• Campaign strategy and theory of change.
• Audience priorities, and the messages likely to resonate with each.
• Creative briefs and concept development.
• Evaluation that shows what moved people, and why.

Go beyond what people say to what they feel.

Group settings often bring out the safe answer. We use one-to-one, behavioural science-led interviews to uncover the emotional drivers and deeper frames that shape how people see your issue.

• In-depth one-to-one interviews with the audiences that matter to you.
• Behavioural science techniques that bring out the feelings and associations people hold.
• Insight reports that translate findings into messaging direction.