About us
Crafting the narrative of change.
CDL Strategies sits where behavioural science meets digital advocacy.
Corporate-grade insight, applied to social impact
Our background is in metaphor elicitation and neuroscience-informed research, methods developed for commercial market research to understand what drives customers. We’ve brought those methods to advocacy and public affairs, where understanding people well matters even more.
Today that work spans deep one-to-one audience research, analysis of how narratives form and spread online, and the messaging and campaign strategy that follows from both.
We work directly with advocacy organisations and coalitions, and alongside agencies as a specialist insight partner.
- Evidence first. Recommendations rest on what people actually say and do.
- People and their values. We look for the values and emotions underneath opinion.
- Built to be used. Every piece of work ends in something your team can act on.