Find the story that moves people.
CDL Strategies helps advocacy organisations, coalitions and agencies understand what their audiences really believe and build messages that resonate with people on an emotional level, using close reading of the narratives competing for them online.
What we do
Research and strategy for organisations that want their message to resonate with the people they care about.
Narrative Intelligence & Tracking
See the stories competing for your audience online and which ones are gaining ground.
Learn more →Understanding Disinformation
Understand why false narratives resonate, and how to weaken them without giving them a bigger stage.
Learn more →Messaging Fundamentals
Words and images that speak to your audience in their own terms.
Learn more →Audience Journeys
Map how people move from first hearing about your issue to acting on it, and what each step needs.
Learn more →Issue Advocacy
Campaign strategy that turns a mission into a message people want to share and act on.
Learn more →Deep Audience Insight
One-to-one, behavioural science-led research that surfaces what people really feel about your issue.
Learn more →How we work
Every engagement starts with listening, and ends with something you can act on.
Listen
We read the conversation around your issue, online and in people’s own words.
Understand
We find the values and emotions underneath what people say.
Shape
We build the message and the journey that meet people where they are.
Learn and refine
We look at what resonated with people and refine the work with you as it goes out.
Built for people making the case for change
We work directly with organisations that need sharp insight but can’t justify a large agency, and alongside agencies that want a specialist narrative and insight layer for their clients.
- Advocacy organisations and coalitions
- Charities, unions and trade associations
- Communications, public affairs and research agencies
