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Issue Advocacy:

Your cause deserves a voice that echoes. We design and implement issue advocacy campaigns that articulate your mission with clarity and ignite the spark of activism.

Voter Advocacy & Mobilisation:

The cornerstone of democracy is participation. Our strategies are tailored to awaken a sense of both civic duty and confidence, galvanising voters to become active participants in the democratic process.

Fighting Disinformation

In an era where misinformation spreads faster than the truth, the challenge isn’t just about countering false narratives—it’s about crafting a response strategy that neutralises their impact without amplifying their reach. At CDL Strategies, we confront this challenge head-on. Our approach is informed by the latest research and best practices on misinformation response. We help you develop messaging that is not just a rebuttal but a powerful tool to reinforce the truth and trust in your advocacy work.

Our messaging fundamentals and guidelines are designed to equip you with the discernment needed to when, how, and if to engage with misinformation. We prioritise the integrity of your message, ensuring that it stands out as a beacon of reliability in a sea of dubious information.

Messaging Fundamentals:

Precision in messaging is key. We refine every word, every visual cue, ensuring that your content not only speaks to your audience but speaks for them. Our approach is both an art and a science—merging linguistic accuracy with emotional resonance. We don’t just communicate; we connect. By dissecting and understanding the nuances of language and symbolism, we ensure your message is robust, relevant, and resonates deeply with your intended audience. This meticulous attention to detail is what transforms a good campaign into a great one, leaving a lasting impact on your audience.

Audience Journeys:

Engagement is a journey, not just a destination. We chart the course of your audience’s experience, curating touchpoints that lead to advocacy and loyalty. From the initial awareness stage through to the final commitment, every step is an opportunity to deepen the relationship between your cause and your audience. Our strategies are designed to engage, enlighten, and inspire at every interaction, creating a seamless and enriching journey that nurtures a deep, lasting connection. We map these journeys with precision, ensuring that each phase is tailored to the evolving needs and interests of your audience, thus fostering a sustained and meaningful engagement.